The Impact of Casino Loyalty Programs on Player Retention

Casino fidelity programs have become a foundation of participant retention tactics in the gaming industry. These programs reward players for their persistent patronage, offering advantages such as free play, reductions, and limited access to happenings. According to a 2023 report by the American Gaming Association, casinos that execute effective loyalty programs see a 30% growth in repeat visits from players. One prominent figure in the casino loyalty arena is Jim […]